双十一购物狂欢节，英语怎么说？

大名鼎鼎的“十一购物狂欢节”，今年可谓是火上加火啊，但是关于双11相关的历史和词汇用英语怎么说呢？

11月11号，最早被称为单身节，又称光棍节或双11，是中国的一个非官方节日和购物季，主要是庆祝那些还没有恋爱关系的单身青年们。之所以选择11月11日（11/11）作为光棍节，是因为在中国，数字“1”类似于“光棍”，这是一个中文网络俚语，指的是单身男子，他不结婚，因此不能在家谱中增加“分支”。这四个“1”也抽象地指单身人口群体。具有讽刺意味的是，这个节日也成为人们庆祝恋情的一个流行日期（比如“结对单身”），2011年北京有超过4000对新人在这一天结婚，远远超过每天700对的平均结婚人数。 The Singles' Day or Double 11, originally called Bachelors' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in relationships. The date, 11 November (11/11), was chosen because the number "1" resembles a "bare stick" , which is a Chinese Internet slang for a single man who doesn't marry and thus can't add 'branches' to the family tree. The four "1"s also abstractly refer to the demographic group of single people. The holiday has ironically also become a popular date to celebrate relationships (as to "pair up singles"), with over 4,000 couples being married in Beijing on this date in 2011, far greater than the daily average of 700 marriages. 光棍节已成为全球最大的零售和网络购物节日，阿里巴巴在2018年光棍节当天的消费总额超过2135亿元人民币（307亿美元）。竞争对手京东也举办了为期11天的购物节，总收入高达191亿美元，使得中国的总销售额达到445亿美元。在2019年，阿里巴巴表示，整个光棍节活动的商品总金额为2684亿元人民币（384亿美元），比上年增长26%。 The holiday has become the largest physical retail and online shopping day in the world. Alibaba shoppers exceeded 213.5 billion yuan (USD $30.7 billion) in total spend during 2018 Singles Day. Rival JD.com hosts an eleven-day shopping festival as well, which garnered USD $19.1 billion, bringing the Chinese total to USD $44.5 billion total sales volume. In 2019, Alibaba said that its gross merchandise volume for the whole event came in at 268.4 billion yuan (USD $38.4 billion), an increase of 26% from the previous year.

Original 来源

光棍节在中国被称为“光棍节”，因为它在数字上看起来像是一个反情人节，当时南京大学的学生们开始庆祝他们的单身。 Known in China as "bare sticks holiday" because of how it looks numerically, Singles' Day began as an anti-Valentine's Day when students at Nanjing University started celebrating their singledom. 2009年，它被电子商务巨头阿里巴巴（中国相当于亚马逊）采用，现在它已经成为每个人，不管他们的单身身份，给自己买礼物的日子。 It was then adopted by e-commerce giant Alibaba (China's equivalent of Amazon) in 2009 and it has now become a day when everyone, regardless of their single status, buys themselves gifts. 由于中国的性别不平衡，这一天也被称为光棍节。该国的独生子女政策在2015年结束，支持二孩政策，加上要求孩子生儿子的文化和经济压力，导致男性过剩。 It's also known as Bachelors' Day because of China's gender imbalance. The country's one-child policy, which it ended in 2015 in favour of a two-child policy, along with the cultural and economic pressures for that child to be a son, has led to a male surplus. 在中国14亿人口中，男性比女性多出近3400万。据估计，到2030年，每四个30多岁的中国男性中就有一个永远不会结婚。 Out of China’s population of 1.4 billion, there are nearly 34 million more men than women. By 2030, it is estimated that one-in-four Chinese men in their late 30s will never have married. 阿里巴巴高层早在2009年光棍节就发现了这个商机，就在网购开始火爆之际，推出了“双11”交易。这也被视为在中国十一黄金周国庆假期和圣诞节期间的一个提振销量的机会。 Alibaba chiefs spotted the commercial opportunity in Singles' Day back in 2009 and began launching “Double 11” deals just as online shopping was starting to explode. It was also seen as a chance to boost sales in the lull between China’s Golden Week national holiday in October and the Christmas season. 在第一年，消费者一共花费了5000万元人民币（约500万英镑），有27家商家提供了折扣商品。到了2011年，这一天被称为“世纪光棍节”，因为当时是11.11.11，在阿里巴巴的整个平台上，消费者在这一天花费了超过5亿英镑。 In that first year consumers spent 50 million yuan (about £5m) and 27 merchants offered discounts. By 2011 – which was dubbed the Singles' Day of the Century because it was 11.11.11 – more than £500m was spent across Alibaba's platform during the day. 第二年销售额几乎翻了两番，阿里巴巴将光棍节申请作为了商标。提供一些围绕单身的特色销售产品，如男朋友枕头和单身旅行票，但现在这一天已经扩大到一个包罗万象的购物狂欢节。 When sales almost quadrupled the following year, Alibaba trademarked Singles' Day. Some of the featured sales centre around singledom, such as boyfriend pillows and single travel tickets, but the day has now widened to an all-inclusive shopping holiday. 这家总部位于杭州的公司由古怪的商人：中国首富马云（jackma）创立，现在将光棍节被称为11.11全球购物节。 The Hangzhou-based firm, founded by eccentric businessman and China's richest man Jack Ma,  now refers to Singles' Day as the 11.11 Global Shopping Festival.

Popular slogans on the home pages of major online shopping malls duiring “Double 11” 双11各大在线商城首页上的流行标语

Shop our best deals of the year! UP TO 70% OFF Sale ends in: 2 Days Deals are discounted based on incentives provided by third-party merchants on xxx, which may include coupons provided on a discretionary basis. Usage subject to terms and conditions. Also known as Singles' Day, Double 11 or 11.11 sale, the 11.11 Global Shopping Festival is our biggest sale of the year on xxx. With discounts up to 70% off, discover a limitless world of wonder on November 11 and shop for millions of items at low prices. Get further discounts when you collect coupons and play exciting mobile-only games. 

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The 11.11 Global Shopping Festival 2020 will start on Nov 11, 12:00 AM PT and last till Nov 12, 11:59 PM PT Sale prices will be revealed on October 28, 2020 12:00:00 AM PT, 2 week before the sale date. You may also filter search results to show Global Shopping Festival deals only.

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You deserve to treat yourself What a year it has been! We all agree at this point in time, you deserve to spend a victory celebration for holding it together, being strong, and still fighting throughout the current situation in Singapore. The Singles Day Sale which is also known as the 11.11 Sale is a sale event solely designed precisely for that. Compared to previous years, this year’s 11.11 Sale is here to not just give you amazing offers and special Singles Day discounts, but also to boost your positivity to keep up with the crazy times as well as for you to take a moment to celebrate your life.

Make use of this Opportunity! The 11.11 Sale event also marks the beginning of the Year End Sale promotions. It is time for you to get everything you have been longing for or eyeing on! Various online stores and marketplaces will be participating in this big sale event to provide crazy discounts and price cuts. So be sure to get your hands on your daily needs, fashion wears and accessories, tech gadgets, electronics, home & living goods, and many more with an extra 11.11 Sale discount by using our promo codes.

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