data-id="" >Taylor & Francis Onlinehttps://www.tandfonline.com/doi/full/10.1080/19392397.2016.1218292Self-branding, ‘micro-celebrity’ and the rise of Social Media ...网页2016年8月25日 · ABSTRACT. The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea.This article considers how …
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